Will A Rival Better Quality UI Suddenly Destroy Your Business? eBook Doug Lescoe
Download As PDF : Will A Rival Better Quality UI Suddenly Destroy Your Business? eBook Doug Lescoe 
After producing superb software, most companies fail to give adequate attention to making a User Interface (UI) of equal quality for their products, leaving the end-users to play annoying guessing games. Thus, a competitor with a similar product but with a higher quality UI can quickly decimate its rivals before they can react.
When Google was incorporated in September 1998, it was operating from a two-car garage; four months later, PC Magazine named Google as the best search engine. In the US, Google is used about 67 percent of the time for on-line searches.
Within two months after its release, Apple sold 125,000 iPods, in less than two years one million, and by Christmas season 2005 a million units a week. The iPod seized 65 percent of the market and became the generic name for a MP3 player. Among the most important reasons for Google’s and Apple’s impressive surge to the status of market leaders was their better quality UI.
Good to GREAT by Jim Collins contains case studies about good companies that became great. He said those companies that achieved the “great” status put the right people “on the bus and in the right seats.” By following his advice, other companies can possibly reach the status of “great.” A company in each market could create high quality UI and capture most of that market. Will it be yours or someone else’s?
Will A Rival Better Quality UI Suddenly Destroy Your Business? eBook Doug Lescoe
It's like what I always pick on the design of windows and android. UI is the way to guild the product to a successful product. This author has really clear mind about how important the UI is.Product details
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Will A Rival Better Quality UI Suddenly Destroy Your Business? eBook Doug Lescoe Reviews
Great booklet! Very insightful!
This book is easy to understand the problem with UIs. This information was new to me and I feel that I can use this information in creating a better Web page.
Doug Lescoe makes a strong case for making things easy in a short book titled "Will a Rival's Better Quality UI (User Interface) Suddenly Destroy Your Business?"
Lescoe is obviously a KISS fan. No, not the rock band (that may be true, however), but the "Keep It Simple Stupid" acronym. You see, Lescoe has finally validated my pent up frustration all these years. It's not that I am stupid. The issue is that User Interface (the screen on webpages that customers see) makes total sense to the people who create it. This then goes to other like minded people for review - and all of sudden you could have a Havard Social Sciences experiment in "Group Think".
The book is a short, one-sitting read - but when your argument is as sensible and logical as "make it easy and they will come", there isn't a need for a long drawn out diatribe trying to impress the reader. In fact, Lescoe practices what he preaches and "Keeps it Simple" through the entire read. Don't get me wrong, the idea is powerful, but delivered in a way that is understandable. It is backed up by 35 sources for his information - making Lescoe's argument even more convincing.
One example of a great insight. Apple's original decision to make the first iPod to it hitting the market took a mere 8 months. By the time the other 50 companies that made mp3 players figured out what hit them - Apple owned 65% of the market. The others couldn't react. The main difference? Style and ease of use.
Don't believe me? Well, everyone with a Zune mp3 player - please raise your hand. I think I hear the crickets chirping.
And how much simpler can you get than Google search engine? How does a webpage that features a logo, a search box, and the majority of the page is white background come to become a "verb"? The answer - it's simple. I don't have ads trying to take over my screen and I have to battle to find the "hidden close" button. This is a great example of "less is more".
If you are a business owner, computer programmer, or student looking to break into the industry - this is a book that may be more valuable than many of your college courses. - See more at http//moviesandmanuscripts.blogspot.com/#sthash.LdBmWEm6.dpuf
I received a free copy of this book from the author in exchange for this review.
User Interfaces (UI) can be frustrating, or they can be helpful. I still remember the days of DOS commands, trying to remember what to type in. Then Apple came out with Macintosh, and later, Microsoft with Windows, and things got easier. UIs also encompass more than computers. How many of you have called customer support, only to get this message "Thank you for calling [company name]. For [this department], press 1. For [next department], press 2." When you finally push a button, you hear, "All of our representatives are currently assisting other callers. Please wait for the next available customer service representative." [Cue elevator music.] Then, about 20 minutes later, when someone answers, you get put on hold again, with more elevator music. "This call may monitored or recorded for quality assurance purposes." Really? Then why hasn't the process improved any? This is an example of bad UI.
In this very short book, the author lays out reasons why UI is so bad, and why people accept it. UI is traditionally programmed by computer programmers, who don't usually worry about customers. (I learned that in the early days of computers, especially with DOS commands.) Customers put up with it because they believe that's the way it is. It doesn't have to be that way. Personally, I understand poor UI if it's a beta test, and they're trying to get customer input on how to improvement. For too many companies, however, the beta test doesn't end. This can be a problem. If no improvements are made, customers may eventually leave for a competitor. One of the biggest suggestions the author makes is to get programmers and marketers together to work on the problem. The one area that can be a problem is government. Unlike private companies, you can't just go elsewhere if you're dissatisfied.
All in all, a good little book. I wish more companies would listen. I'm still waiting for the phone interface to get better. [Cue elevator music.]
Good information and very thoughtful...would recommend everyone to read!
It's like what I always pick on the design of windows and android. UI is the way to guild the product to a successful product. This author has really clear mind about how important the UI is.
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